Jaill
That's How We Burn
Sub Pop
Sub Pop's newest signings are really lightening my mood of late with this debut album of effortless indie rollers. With lead singer Vincent Kircher's grasp of melody and the ease of which this band deliver their message, That's How We Burn emerges as a record beyond its years. This could be due to the band's stint in relative musical obscurity - a stint that saw them develop their style and form a sense of unity that, well, unites this sound.
Nothing's being rewritten here; there are few stand-out moments and the album works more as a whole as it runs on a pretty even tempo for its entirety. But it's in this simplicity and familiarity that my enjoyment has found its foothold. With songs like Everyone's Hip Jaill inject a certain degree of muscle into the archetypal indie jangle and a good dose of the surf rock vibe presides throughout. Falling neatly alongside bands like The Soft Pack, Jaill have stuck to what they know and done themselves proud.
3rd Sep 2010 - Tumblr
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